Challenge
Transform relatively long form conversations and professional experiences into social media content that felt relevant, relatable, and engaging for a younger career-oriented audience.
The content needed to go beyond simply presenting interview answers. The interesting parts of each conversation had to be identified, reframed, and turned into concise narratives that could immediately capture attention on Instagram.
Solution
Working remotely as a Social Media & Copywriting Freelancer, I focused primarily on developing Instagram content through interviews, content research, and copywriting.
I interviewed professionals and people with different career experiences, identified the most relevant or thought-provoking insights from each conversation, and transformed them into micro-copy, carousel narratives, and social first content.
The process involved finding the right angle within each conversation, simplifying complex career experiences, and giving them a narrative structure that was easier for audiences to consume and engage with on Instagram.
The content strategy contributed to significant growth in the account’s audience during the project. The Instagram following increased 6,000 followers, while one of the content pieces reached approximately 125,000 likes, demonstrating the potential of storytelling carousel when translated into concise, relatable social content.
