Challenge
The challenge was to communicate art related topics in a way that remained informative while still being accessible and engaging for a social media audience.
Art content can easily become overly descriptive or academic. The task was therefore to find interesting angles within each topic and translate them into copy that could capture attention while preserving the essence of the subject.
Solution
I developed copy for Instagram posts covering various art related topics, including artist profiles, artworks, achievements, and cultural stories.
My role involved researching and developing the narrative behind each topic, writing social media copy and captions, and creating scripts for selected content.
During my internship, the account experienced significant audience growth, gaining approximately 3,000 followers and nearly doubling its existing audience. The experience also allowed me to contribute to a broader range of art-focused content while developing my ability to turn research and cultural subjects into accessible social media narratives.
